Are YOU the most targeted person in America?

Are YOU the most targeted person in America?

Now that the Supreme Court has ruled that PPACA is constitutional, YOU have become the most targeted person in the USA. Why?

As a result of the ruling, healthcare reform is now moving ahead rapidly. Employers will need to make some change to their employee benefit offering in order to be compliant and competitive.

 In the eyes of insurance carriers, wellness vendors, technology platform providers, benefit outsourcing companies and anyone selling to HR, you are the gatekeeper to the goldmines.

They know how much your clients depend on your insight, wisdom and guidance when making a decision on employee benefits. As a result, they know that getting you on their team is their highest priority.

Businessolver understands that you are overwhelmed with updates, opinions and pitches of how your life is changing as a result of the PPACA. Instead of adding to the noise and confusion, we thought it would be better to provide tools to better evaluate the different and often conflicting messages.

Increased Focus

The market is quickly becoming crowded with vendors of all sizes. 

According to the latest Burrill report, investment in health related organizations tripled in the first half of 2012 compared to last year (which was a record year in its own right).

Result
This creates overlapping platforms, messages and increased pressure on you to determine the best fit for your clients.

The chart to the right provides just a small representation of the numerous vendors trying to secure your clients' business.

The New Adviser Model

Clients are turning to their trusted advisers for guidance and direction. The implications for a poor performing partner to you and your client are enormous. In today's overly competitive environment, you can't afford to make a bad decision.

Vendor Selection Criteria

How can you tell the quality partners from the second-rate providers amidst the noise, industry jargon and messages?

To better understand which providers stand out in the market, Businessolver created a one-page filtering tool (left). This simple checklist will help you determine quickly whether the vendor is qualified to speak with you. If they can't meet all of the listed criteria, you are probably wasting your time speaking with them.



Your Thoughts

What do you think? Do you see the next couple years as the great opportunity or a more of a challenge to survive? Are you able to cut through the confusion and the noise or is it hard to determine the services and fit for different vendors?

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