Are YOU the most targeted person in America?
Now that the Supreme Court has ruled that PPACA is constitutional,
YOU have become the most targeted person in the USA. Why?
As a result of the ruling, healthcare reform is now moving ahead
rapidly. Employers will need to make some change to their employee
benefit offering in order to be compliant and competitive.
In the eyes of insurance carriers, wellness vendors, technology
platform providers, benefit outsourcing companies and anyone selling to
HR, you are the
gatekeeper to the goldmines.
They know how much your clients depend on your insight, wisdom and
guidance when making a decision on employee benefits. As a result, they
know that getting you on their team is their highest priority.
Businessolver understands that you are overwhelmed with updates,
opinions and pitches of how your life is changing as a result of the
PPACA. Instead of adding to the noise and confusion, we thought it would
be better to provide tools to better evaluate the different and often
conflicting messages.
Increased Focus
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| The market is quickly becoming crowded with vendors of all sizes. |
|
According to the
latest Burrill report, investment in health related
organizations tripled in the first half of 2012 compared to last year
(which was a record year in its own right).
Result
This creates overlapping platforms, messages and increased pressure on you to determine the best fit for your clients.
The chart to the right provides just a small representation of the numerous vendors trying to secure your clients' business.
The New Adviser Model
Clients are turning to their trusted advisers for guidance and
direction. The implications for a poor performing partner to you and
your client are enormous. In today's overly competitive environment, you
can't afford to make a bad decision.
Vendor Selection Criteria

How can you tell the quality partners from the second-rate providers amidst the noise, industry jargon and messages?
To better understand which providers stand out in the market,
Businessolver created a one-page filtering tool (left). This simple
checklist will help you determine quickly whether the vendor is
qualified to speak with you. If they can't meet all of the listed
criteria, you are probably wasting your time speaking with them.
Your Thoughts
What do you think? Do you see the next couple years as the great opportunity or a more of a challenge to survive? Are you able to cut through the confusion and the noise or is it hard to determine the services and fit for different vendors?
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